NFC powered smart posters are seen as the solution to provide advertisers greater opportunities to build promotional campaigns. NFC (Near Field Communication) connects the visual content of printed media with multi-media and other additional information. The NFC user-interface is simple and easy to use - just a tap with the phone.
UPM RFID is a globally leading RFID supplier specialising in the development and high-volume production of passive HF, NFC and UHF RFID tags and inlays. UPM RFID's New Found Connectivity brochure is one of the first NFC enabled smart poster implementations to promote industrial products.
The brochure introduces new and innovative ways to use NFC smartphones for accessing information, services, entertainment and media. And naturally the benefits of NFC are demonstrated as part of this NFC brochure. By touching the UPM BullsEye™ NFC tag embedded inside the print media with NFC enabled mobile phone, the customer will be able to access additional information at the UPM RFID website.
The NFC tag used in this NFC powered smart brochure is UPM BullsEye™ NFC by UPM RFID with 35 mm round antenna and die-cut size 38 mm. The NFC tag contains NDEF formatted URL web link. The content is write-protected. ToP Tunniste Oy processed the encoding of the NFC content.
More information about UPM RFID's NFC tags with customer specific NFC content is available at www.toptunniste.fi or using contact form.
UPM RFID, part of UPM’s Engineered Materials business group, is the world’s number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 22,000 people and it has production facilities in 16 countries. In 2010, UPM's sales amounted to EUR 8.9 billion. UPM's shares are listed on the Helsinki Stock Exchange. Further information is available at www.upmrfid.com.
ToP Tunniste Oy (limited company) is RFId and NFC system integrator founded in 2002 with more than a decade of experience in automatic identification and data capture. The company focuses on passive RFId technology in Ultra-high Frequency (UHF) and High Frequency (HF) bands, including NFC (Near Field Communication). Furthermore ToP Tunniste provides RFId and NFC tags and other system components globally through ToP Shop netstore sales channel. Further information is available at www.toptunniste.fi.